After exceeding expectations significantly year-after-year at both our original European HookahFair and then the Frankfurt, Germany successful events, we are now expanding upon our success with The HookahFair, New York, NY.

With more than 20,000 visitors, over 200 exhibiting companies from 74 companies participating at our last show, the HookahFair has long established itself as the world’s most premier expo for hookah products. In fact the expo has become indispensable for major players in the industry – as well as a must-attend event for consumers and trade visitors.

Which is why we are excited to invite you to join us in New York with your colleagues, competitors and thousands of attendee customers interested in your products and services.

The HookahFair in New York opens its doors from
December 16th  – 17th  2017 for trade show professionals  and consumers from the age of 21 +.

We are looking forward to meeting you!


The top six reasons why you need to exhibit at The HookFair meets VaporFair:


Quality of visitors

Our surveys clearly show that participants; – attendees, industry suppliers, and even other exhibitors – are there to purchase, buy and order at the show. Exhibitors are not just there to market and brand – they also move merchandise, close deals, and ink agreements at the event. Most consumer attendees are not browsing, but rather leave the show with a purchase. And as importantly, our industry supplier’s attendees are decision makers with budget authority there to check out the latest.


Marketing options

Whether you would like to advertise, exhibit, or sponsor, we have numerous opportunities for you to consider at different price points before, during and after the show.  We are experts at helping to develop a marketing campaign that will zero in on your preferred target audience through various marketing vehicles. Regardless of whether your objective is to increase name recognition, raise brand awareness of maintain your market position we have a solution for you. Please do not hesitate to call and check out our Marketing Opportunities.


Destination & Venue

There’s no place like New York, NY – as the most populous metropolitan area in the U.S., New York city does not lack for world-class attractions. From the Statue of Liberty to Central Park, the Seaport to Times Square, the Metropolitan Museum of Art to the Bronx Zoo, New York City has easy to get to attractions for you to explore. Resorts World Casino is conveniently located just minutes from the JFK Airport in New York. It is easily accessible by the A Train, Q37 bus, and LIRR to Jamaica Station with pick-up from the complimentary casino shuttle.



With the who’s who in the entire industry all gathered under one roof, there are few better way to reach these influential leaders than with a booth at the event. The concentration of your target in one locale, offers a unique window of time to boost your overall sales – especially before the end of the fiscal year in December. In addition, the gathering of the community also offers you an ideal platform for a new product launch or reveal – especially given the support received from our media partners, countless reviewer, television-presence and many news agencies, the opportunity to launch your brand or selected products as fast as possible.



Our flexible, dedicated and talented team is here to help support your goals with concierge service. We recognize that no two exhibitors are alike, and consequently they often have different needs. Whatever your needs – large or small, we will take care of it. If you need a custom sponsorship- we will get it done, not sure where to ship materials- we have the answer.


Target audience

The HookahFair meets VaporFair offers exhibitors a unique opportunity – that’s because our show specifically targets YOUR clients & customers. Unlike other tradeshows where your needs are not the primary focus of the event (like cigars, cigarettes, general smoker equipment events, etc.) the HookahFair is all about your specific audience.


The 70,000 square feet Central Park Event Space on the Casino’s third-floor is as spacious as it is versatile. In addition to the main hall, a supporting back-stage area and adjacent outdoor terrace and parking garage service customers across events offer the ideal location for our HookahFair.

What our exhibitors say

  • It was an honor for Social Smoke to be part of the HookahFair trade show. Too often trade show organizers spend too much time trying to sell the event space rather than creating value for the exhibitors and attendees. HookahFair is one of the rare trade shows that is outstanding in all regards. Thanks Aytac, Engin, and the rest of the HookahFair team for the opportunity to be part of this amazing event.

    Ali Nadimi Founder of Social Smoke
  • Unserer Meinung nach war es eine Shishamesse mit vielen schönen Momenten/ Impressionen. Zudem war es phänomenal mit sovielen Consumenten in kontakt zu treten aus ganz Deutschland, sogar aus Nachbarländern hatte man reichlich Besuch. Wir danken den Veranstaltern die dies ermöglichten, aber auch vor allem jeden Einzelnen Besucher der sich den Weg dahin gemacht hat und somit diese Tage zu was besonderem formte.

    Team DagCom
  • Früher belächelt und unterschätzt - heute nicht mehr aus der Shisha-Szene weg zu denken: Die Shisha-Messe hat selbst unsere Erwartungen übertroffen. Vor allem durch den Fachbesuchertag konnte die Messe an Attraktivität hinzugewinnen. Für uns Shisha-Pioniere ist es schön zu sehen, wie unser Traum laufen lernt und fliegt. Wir freuen uns auf die nächsten Jahre mit Euch und eine baldige Expansionen Berlin & Ausland.

    Hamid Reza Houshami Consulting & Business Development - Aladin e.K.
  • Wir freuen uns jedes Jahr aufs Neue, wenn wir als Aussteller ein Teil der ShishaMesser in Frankfurt sein können. Die Veranstaltung dient für uns als Dreh und Angelpunkt für den Erfahrungsaustausch, sowie die Kommunikation mit Privat- und Geschäftsleuten auf die wir einen besonderen Wert legen. Sie ist für uns eine Tradition geworden, die wir nicht mehr missen möchten.

    Arfianda Bachtier Geschäftsführer CocoGreen
  • Die "ShishaMesse" war unsere erste Messe als Aussteller für unsere Produkte des Unternehmens "MOE´S SHISHA". Schön dass wir uns jederzeit und rundum professionell beraten und betreut fühlten. Aufgrund der wirklich hervorragenden Organisation und angesichts der netten und zahlreich geknüpften Kontakte war die Messe für uns nicht nur wirtschaftlich ein voller Erfolg. Wir vom gesamten MOE´S SHISHA-Team freuen uns sehr auf das nächste Mal und werden definitiv wieder dabei sein.

    Toufic El-Riz (Owner) MOE´S SHISHA

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