After breaking the visitor record in 2015, the HookahFair prepared to convince trade visitors,end consumers and exhibitors again this year. The Hookah industry was impressed.
With 15 632 visitors from 74 countries on three exhibition days, the fair set a new visitor record, taking place April 15th- 17th in the Messe Frankfurt. It is confirmed once again: this platform is indispensable for big players of the industry, but also for end consumers and trade visitors.
For the upcoming show, it is expected, that the number of 20 00 visitors will be reached and also registrations from new exhibitors but also from those,who have been a part since years, were received.

The HookahFair opens its doors from April 28th-30th 2017 for trade visitors and end consumers from the age of 18 up.

We are looking forward to welcoming you!



Quality of visitors

Surveys have shown: our visitors are on spot to invest. No long phases of negotiations, but placing orders selectively. The quality of our visitors is impressive: purchaser, merchants and wholesalers from all over the world. Establish new business contacts of high quality and maintain those, that already exist.


Advertising options

To raise brand awareness effectively, we offer numerous of advertising opportunities to our exhibitors. Not just before the fair, but during the event, as well. According to your wishes, we develop ad possibilities, which will reach your target group directly. This makes it possible for your company to be remembered.



Perfect arrival to Frankfurt/Main. Cost-effective flights, ideal rail-transfer and an excellent connection to the motorway network. Due to the internationality and size of this metropolis, there are excellent hotel facilities and a well-developed public transport system, which saves time and money. Exhibition center Frankfurt: The city within the city.


Increase in sales

There is no comparable place where you meet the who-is-who of the entire industry on our fair. In a minimum of time, you are given, with help of our media partners, countless reviewer, television-presence and many news agencies, the possibility to launch your brand or selected products as fast as possible.



Our team supports you from your registration to your departure. We promise quick replies and supportive solutions concerning your trade fair participation. No predefined exhibition stands, we create the ideal stand dimension and position for your exhibition presentation.


Target audience

Different from other tobacco and smoker fairs, you will focus here only on your target audience. Every single visitor is a prospect. It is no longer necessary to exhibit on general fairs to fight for attention. On our fair, we are putting you in the centre and do not let cigars, cigarettes or general smoker equipment put you in the background.


Venue – Exhibition Center Frankfurt a. M. – GERMANY

We consciously picked the exhibition center Frankfurt / Main as location for our fair. Perfect spatial conditions and possibilities to do justice to the growth of the fair. The largest airport in continental-Europe and the second largest European main station guarantee short and uncomplicated distances for exhibitors, which makes it even more attractive and easier to reach us. The world meets where we operate.

Hall 1

Transparency and openness are the characteristics of Hall 1 and of the entrance CITY. The entrance CITY offers all necessary service facilities for our visitors. The column-free interior in the upper floor of the exhibition hall 1 consists of 14 steel beams, which hold the entire weight of more than 1000tonnes of the roof structure. Overall, Hall 1 comprises a gross exhibition space of 18 000 square meters.

What our exhibitors say

  • It was an honor for Social Smoke to be part of the HookahFair trade show. Too often trade show organizers spend too much time trying to sell the event space rather than creating value for the exhibitors and attendees. HookahFair is one of the rare trade shows that is outstanding in all regards. Thanks Aytac, Engin, and the rest of the HookahFair team for the opportunity to be part of this amazing event.

    Ali Nadimi Founder of Social Smoke
  • Unserer Meinung nach war es eine Shishamesse mit vielen schönen Momenten/ Impressionen. Zudem war es phänomenal mit sovielen Consumenten in kontakt zu treten aus ganz Deutschland, sogar aus Nachbarländern hatte man reichlich Besuch. Wir danken den Veranstaltern die dies ermöglichten, aber auch vor allem jeden Einzelnen Besucher der sich den Weg dahin gemacht hat und somit diese Tage zu was besonderem formte.

    Team DagCom
  • Früher belächelt und unterschätzt - heute nicht mehr aus der Shisha-Szene weg zu denken: Die Shisha-Messe hat selbst unsere Erwartungen übertroffen. Vor allem durch den Fachbesuchertag konnte die Messe an Attraktivität hinzugewinnen. Für uns Shisha-Pioniere ist es schön zu sehen, wie unser Traum laufen lernt und fliegt. Wir freuen uns auf die nächsten Jahre mit Euch und eine baldige Expansionen Berlin & Ausland.

    Hamid Reza Houshami Consulting & Business Development - Aladin e.K.
  • Wir freuen uns jedes Jahr aufs Neue, wenn wir als Aussteller ein Teil der ShishaMesser in Frankfurt sein können. Die Veranstaltung dient für uns als Dreh und Angelpunkt für den Erfahrungsaustausch, sowie die Kommunikation mit Privat- und Geschäftsleuten auf die wir einen besonderen Wert legen. Sie ist für uns eine Tradition geworden, die wir nicht mehr missen möchten.

    Arfianda Bachtier Geschäftsführer CocoGreen
  • Die "ShishaMesse" war unsere erste Messe als Aussteller für unsere Produkte des Unternehmens "MOE´S SHISHA". Schön dass wir uns jederzeit und rundum professionell beraten und betreut fühlten. Aufgrund der wirklich hervorragenden Organisation und angesichts der netten und zahlreich geknüpften Kontakte war die Messe für uns nicht nur wirtschaftlich ein voller Erfolg. Wir vom gesamten MOE´S SHISHA-Team freuen uns sehr auf das nächste Mal und werden definitiv wieder dabei sein.

    Toufic El-Riz (Owner) MOE´S SHISHA